DROUGHT raw juice is juice in its most pure form. Made from 100% organic fruits and vegetables, our juice is unpasteurized, cold-pressed and glass-bottled beverage perfection. On a daily basis, we recognize how challenging it can be to consume adequate amounts of fruits and vegetables, and we’ve found the age-old practice of juicing to be the most accessible and simple solution to combat chronic undernourishment. Drinking raw juice is the easiest way for the body to assimilate essential enzymes and micronutrients; These vital qualities of fruits and vegetables are lost in conventional food processing, cooking and heating. DROUGHT raw juice, however, is unadulterated and contains all of the live, naturally occurring goodness that the body needs for optimal wellness.
Fundamentally speaking, conventional ‘juice’ is dead -- pasteurized and preserved, with complete disregard for the consumer’s well being. Consequently, most health authorities recommend limiting one’s juice intake, with some advising against juice completely. There is work to be done to repair the integrity of juice. DROUGHT’s enriching, ethical and all-natural operation provides a real, premium alternative amongst a sea of less-than-optimal ‘juice’ choices. We genuinely believe that consuming living, unpasteurized juice helps to clear the mind and balance moods -- visit our kitchen and storefront, observe our hand-crafted process, and experience DROUGHT firsthand.
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THE CRAFT PROCESS
Juice should be healthy, simple and not contrived. It should always be organic but never pasteurized. In an effort to remedy the inefficiency of mass produced juice and create a premium raw product, we’ve adopted the cold-pressed juicing method at the core of our operation.
The DROUGHT juicing process is a deliberate craft, requiring precision and patience, resulting in an unmatched final product. The cold-pressed method applies literal tons of hydraulic pressure to produce-filled cloths ensuring the maximum extraction of juice, without pulp. Our organic fruits and vegetables are mindfully prepared, and each ingredient is pressed individually -- a time consuming but not tedious Zen exercise. Beyond extraction, the raw juice ingredients are married according to recipe and the final product is sealed in 100% recyclable and reusable glass bottles. Our handcrafted process imparts the juice to an extremely fine quality and flavor which is unequaled by any other method of juicing. The 'cold press' enables the extracted, pulp-free juice to be bottled and maintain freshness for up to 72 hours.
All DROUGHT juice is made-to-order and carefully mixed in intimate batches. Consuming raw juice is a naturally efficient avenue for one to effortlessly assimilate the nourishment of high-frequency living foods. We take pride in committing wholeheartedly to the following elements: 100% organic fruits and vegetables, unpasteurized raw juice, reusable glass bottles, cold-pressed juicing method, and cruelty-free [vegan] operations. No additives, water, or preservatives are applied to DROUGHT juice.
DROUGHT juice is not meant to treat, prevent diagnose or cure. Our juices are raw and have not been pasteurized and, therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems. Always consult a physician if you need help determining whether raw juice is appropriate for you. Raw juice is highly perishable; Consume by noted date on bottle.